Kanye West Will Debut “Famous” Visuals With Event at The Forum in L.A.

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Kanye West is linking up with Tidal for another can’t-miss exclusive. On Wednesday, the streaming service announced it will premiere the visuals for “Famous,” the first single off Kanye’s seventh studio album, The Life of Pablo.

Tickets for the premiere, which takes place 7 p.m. PST Friday (June 24) at The L.A. Forum, will go on sale through Ticketmaster at 10 a.m. PST Thursday. (Tidal initially announced in a tweet the premiere would be at 1 p.m.) A limited number of L.A. Tidal members can also get their hands on tickets through the Tidal x Famous website. As a part of the milestone event, attendees will have exclusive access to never-before-seen merchandise created specifically for the premiere. But if you’re outside of the SoCal area, don’t fret: the visuals can also be seen through a global livestream, which will be available to both Tidal members and non-members. Following the event, the project can be viewed exclusively on Tidal for one week.

This event further highlights the trend of exclusive content among streaming services, which have used limited projects and songs to acquire more subscribers; however, the “Famous” visual premiere adds to the already unique rollout of Kanye’s latest album. Keep in mind, he pulled a similar move when he debuted not only The Life of Pablo, but also his Yeezy Season 3 line at Madison Square Garden in February. There’s levels to this.

You can go to Tidal’s website for more information about the event.